How To Do Marketing Of Solar Products?

How To Do Marketing Of Solar Products
10 Solar Marketing Strategies You Can Start to Use Today

  1. 1.1. Understand your product.
  2. 1.2. Conduct market research.
  3. 1.3. Identify your unique value proposition.
  4. 1.4. Don’t sell, rather solve.
  5. 1.5. Follow up on your leads.
  6. 1.6. Give a money-back guarantee.
  7. 1.7. Remarket for more deals.
  8. 1.8. Offer referral credits.

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How do solar companies get customers?

5. Run ads targeting people looking to buy solar panels now – People interested in buying solar panels right now are highly qualified leads because they’re past the information-gathering stage and ready to purchase. Image credit: Science in HD on Unsplash One of the best ways to identify these potential clients is by running google ads aimed at people actively shopping for solar panels. You can do that using the following tools in Google Ads:

  • In-market: Show ads to users who have been searching for products and services like yours.
  • Remarketing: Target users that have already interacted with your ads, website, or app so that they’ll see your ads more often.
  • Content keywords: Show ads to users who are searching on Google for specific keywords or phrases (e.g., solar panel companies near me).
  • Topics: Target ads to multiple pages about certain topics (i.e., solar panels). Topic targeting lets you reach a broad range of pages on the Display Network.
  • Placement: Show ads on specific websites that potential customers are visiting (like directories).

What is the marketing plan?

The Bottom Line – A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.

Why people are interested in solar?

Are you wondering why all of a sudden solar power has become so popular? Well, there are 7 Reasons Why Solar Is Becoming More popular that will make you interested in it. Solar panels have changed the way people live, and have sprouted great organizations such as http://www.solarenergy.org/, and they are are doing more than that as solar panel technology gets perfected. Top 7 reasons for Solar Panel Popularity

Lower Production Costs No Maintenance Cost They are a renewable Energy Source Lower energy bill to homeowners Homes with Solar Panels are easy to sell Appreciation of Homes with Solar Panels Government Support

Lower Production Costs The lower production costs of solar panels mean that for the same amount of money, you will be able to get more power. People tend to invest more when they get a lot more from their investment. Therefore, the low cost of solar panels that has been experienced in the last few years has attracted more people.

  • People see solar energy as an affordable and reliable source of energy.
  • No Maintenance Cost There are little or no maintenance costs once you have installed the solar panels.
  • You will most often not have to service your solar panel until maybe after a year.
  • During that time, the service is usually something to do with dirt or replacing wires.
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It is never something that is serious or costly to the point of making you feel a pinch in your wallet. They are a Renewable Energy Source Solar panels are a source of renewable and clean energy. They help you to get energy the same way plants get their energy; directly from the sun’s photons.

That means you will not buy any fuel to generate electricity the way you do with a thermoelectric generator. Inflated bills will not be something you have to worry about anymore. Lower Energy Bill to Homeowners Most people know what it means to pay high energy bills even when you know that you barely used much power.

Solar panels ensure that when you are cooling your home, you are doing it for free. The same sun that will be making your home feel hot is the same sun that will power your home’s cooling system. Homes with Solar Panels are Easy to Sell Solar panels are easy to install.

  • You simply follow the instruction on the manual and take few other safety precautions.
  • If you are not mounting them on the roof of your house, you may not need the experts to do it for you.
  • Appreciation of Homes with Solar Panels Homes with solar panels are more valued than those without solar panels.

That is because a home that has solar panels installed will have lower energy bills. That is because a home with solar panels can at times be self-sustaining because it does not rely on the mains electricity. Government Support Most governments now offer or guarantee unsecured loans to homeowners who opt to install solar panels.

Do solar companies make money?

If you have understood how solar contractors make money, then let us move on to how much they can make. When the customer signs up for solar energy with any company, they usually pay for the installation of the solar panels, connecting it to the property as well as the solar panels themselves.

  • All of this combined can cost anywhere between 15,000 to 50,000 dollars depending on how big the property is.
  • Some companies also charge their customers a monthly bill, which is much lower than the original electricity bill and it can cost anywhere between 25 to 200 dollars, again depending on how many solar panels are installed and how big the property is.
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Plus if you take into account the tax returns, the investments, and the non-existence maintenance costs, solar panel companies can make quite a lot of profit. It is estimated that for every installation in which the client pays upfront, the company can make at least 5,000 to 10,000 dollars.

How much do solar leads cost?

Opt-in web leads – “Opt in” means just that, the consumer has opted in online to you calling them for a solar quote. This is by far the least risky way for you to win new business, if you are working with a TCPA-compliant solar lead generation company, If a web form has a prominent disclaimer like the one above that names your company, you can call and text the consumer to try to win their business for up to 90 days even if they appear on the DNC list! That last point is little known, but very important,

  1. Certain software companies, like Jornaya and ActiveProspect, will record this TCPA confirmation, so you can feel safe knowing you have that 90-day window.
  2. Some lead generators will cut corners and hide, minify, or even remove a TCPA disclaimer to raise their conversion rates and lower their cost to generate a lead.

Be wary of this, because if you call a consumer on the DNC list who didn’t give confirmed written consent, your business may be at risk. It’s important that every lead you purchase from a solar lead generation company has given expressed written consent for your company to contact them.

  1. Do your due diligence on the lead vendor – specifically ask to see their landing pages and check to be sure they have a TCPA disclaimer that is prominent, and names your company once you become a client.
  2. Ask if all the leads you buy come from websites they own. If they don’t own all of their websites, be sure they have a way to monitor TCPA disclaimers on other websites that may generate leads for them.
  3. Ask how many companies the lead will sell to and when. Some solar lead generators will try to make more money from their leads by selling “aged data”, which just means that they will resell leads they have already sold, at a later date. A good way to vet this is to ask the lead generator if you can buy aged data. If they say yes, there’s a good chance that the fresh leads you buy from them will be resold to someone else down the road.
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The rest of this article focuses on the different types of Opt-in web leads, We think this will be the fastest-growing way for installers to get new customers in 2022. It’s also the safest way in terms of protecting your company’s reputation. Installers can expect to pay between $10 – $300 for an opt-in web solar lead.

  • The exact price will depend mainly on their geographic region, how much screening has been done, and how the lead was generated.
  • Lower-priced leads will typically require sifting through a high number of leads to get to a closed deal – as many as 100 leads for one closed deal, while leads priced at the upper end of the range might have enough screening done to close one in six.

Buying opt-in web leads poses a much lower risk to your business’s reputation than using outbound sales tactics like cold calling or canvassing.

How do I sell solar panels online?

3. Local Google and Facebook Ads – Another good place to sell solar online is through Google and Facebook ads. Using these platforms, you can run ads aimed at people actively shopping for solar. You can do that using the following tools in Google Ads:

  • In-market: Show ads to users who have been searching for products and services like yours.
  • Remarketing: Target users that have already interacted with your ads, website, or app so that they’ll see your ads more often.
  • Content keywords: Show ads to users who are searching on Google for specific keywords or phrases (e.g, solar panel companies near me).
  • Topics: Target ads to multiple pages about certain topics (i.e, solar energy). Topic targeting lets you reach a broad range of pages on the Display Network.
  • Placement: Show ads on specific websites that potential customers are visiting (like directories).

Image credit: Facebook for Business On Facebook, the platform will automatically show your ads to people who are most likely to find them relevant. But you can further target your ad delivery with 3 audience selection tools.

  • Core Audiences: Define an audience based on criteria like age, interests, and geography/location.
  • Custom Audiences: Get back in touch with people who have previously engaged with your business, online or offline.
  • Lookalike Audiences: Reach new people whose interests are similar to those of your best customers.

What energy is in solar panels?

How does solar power work? Solar power works by converting energy from the sun into power. There are two forms of energy generated from the sun for our use – electricity and heat. Both are generated through the use of solar panels, which range in size from residential rooftops to ‘solar farms’ stretching over acres of rural land.