How to Calculate the Average Cost of Solar Leads in Your State – The easiest way to determine the average cost of solar leads in your state is to take the average amount paid to solar sales people, of which the national average is $0.18, and subtract it from the total cost of customer acquisition, of which the national average is $0.43.
How much is a solar lead?
Opt-in web leads – “Opt in” means just that, the consumer has opted in online to you calling them for a solar quote. This is by far the least risky way for you to win new business, if you are working with a TCPA-compliant solar lead generation company, If a web form has a prominent disclaimer like the one above that names your company, you can call and text the consumer to try to win their business for up to 90 days even if they appear on the DNC list! That last point is little known, but very important,
Certain software companies, like Jornaya and ActiveProspect, will record this TCPA confirmation, so you can feel safe knowing you have that 90-day window. Some lead generators will cut corners and hide, minify, or even remove a TCPA disclaimer to raise their conversion rates and lower their cost to generate a lead.
Be wary of this, because if you call a consumer on the DNC list who didn’t give confirmed written consent, your business may be at risk. It’s important that every lead you purchase from a solar lead generation company has given expressed written consent for your company to contact them.
- Do your due diligence on the lead vendor – specifically ask to see their landing pages and check to be sure they have a TCPA disclaimer that is prominent, and names your company once you become a client.
- Ask if all the leads you buy come from websites they own. If they don’t own all of their websites, be sure they have a way to monitor TCPA disclaimers on other websites that may generate leads for them.
- Ask how many companies the lead will sell to and when. Some solar lead generators will try to make more money from their leads by selling “aged data”, which just means that they will resell leads they have already sold, at a later date. A good way to vet this is to ask the lead generator if you can buy aged data. If they say yes, there’s a good chance that the fresh leads you buy from them will be resold to someone else down the road.
The rest of this article focuses on the different types of Opt-in web leads, We think this will be the fastest-growing way for installers to get new customers in 2022. It’s also the safest way in terms of protecting your company’s reputation. Installers can expect to pay between $10 – $300 for an opt-in web solar lead.
The exact price will depend mainly on their geographic region, how much screening has been done, and how the lead was generated. Lower-priced leads will typically require sifting through a high number of leads to get to a closed deal – as many as 100 leads for one closed deal, while leads priced at the upper end of the range might have enough screening done to close one in six.
Buying opt-in web leads poses a much lower risk to your business’s reputation than using outbound sales tactics like cold calling or canvassing.
What is a solar lead?
What Are Solar Leads? – Solar leads, like other leads, are traditionally generated from landing pages, radio ads, TV commercials, and toll-free numbers by buyers who are interested in switching to solar power. For companies that generate solar leads, they may focus on the first 24 to 48 hours to sell the leads to solar salespeople as “live” or real-time leads.
Is selling solar worth it?
Council Post: Why Solar Sales Is A Prospective Career In 2021 President at & IRIS CRM. Overseeing the growth of e-commerce payments & writing on payments, growth hacks & SMB efficiency. getty It is estimated that by 2024, in the U.S. will have a solar installation.
- While that may not sound like a huge number to some, it’s a vast market to explore.
- To get to that number, solar companies not only have to cover a huge network, but they have to get quite a few contracts signed as well.
- This is where sales comes in, and for this reason, a career in solar sales may be an attractive one to pursue in the years to come.
My company has been working in the B2B CRM sector since 2018, and our No.1 request from new customers has been from the solar sales industry. The solar industry boom is here. There is a value proposition. For sales professionals in the solar industry, it’s not unusual to face a tough crowd, especially on a cold call or visit.
- Many potential customers are not aware of the current state of the climate, and pitching them with the chance of making an impact on climate change often results in words falling on deaf ears.
- However, there is another angle.
- Switching to solar can actually bring massive savings to homeowners, and not just in terms of their electricity bills.
Depending on the location, a homeowner can get massive rebates and tax cuts from their city, county or state. In the end, the potential customer ends up paying only a portion of the cost for installation. If going green fails as a motivation for switching to solar, saving some green will definitely make an impact.
It is remote-friendly. The coronavirus pandemic changed the way sales teams operate in all industries, and the same goes for solar. Outside sales teams in solar companies usually canvas homes to find potential leads and get them to book a meeting with someone senior in sales. With the coronavirus still going strong, solar sales calls are rarely done in person.
However, cold calls (and inbound calls) are still very much a possibility. Sales roles in the solar industry are often advertised with salaries at more than $100,000 per year, and it is quite feasible to get to this kind of salary, even in a remote setting.
It’s very rewarding. If you’ve ever worked in sales, you know how difficult it can be to sell a product you don’t believe in. For many people working in solar, this is not an issue because they’re selling something to help make the world a better place. Sure, you’re putting money in someone’s pocket, but at the end of the day, there’s greater good behind it.
At the same time, you’re improving your customers’ lives for the better. While selling them some fancy new tech gadget may improve their life in one way or another, convincing them to go solar puts money back in their pockets. To sum up, a person can believe in what they’re doing and walk away from their job every day knowing they’re doing the right thing.
- The barrier to entry is quite low.
- Despite being a fairly technical field, anyone can pursue a career in solar sales.
- As you can hear from people who are employed in this area, you can learn out the ins and outs of the industry within days, and then you’ll be ready to start making calls or visits.
- For this reason, you’ll find people with a variety of educational backgrounds selling solar products.
While some sales roles can be quite intimidating, you can hit the ground running quite quickly with the right training and tools. While going solar might be the future, it will take a while for the tech to be present in the majority of homes around us.
Is selling solar difficult?
Selling solar isn’t easy, but with the right framework, you can make it easier. A good framework can help you effectively address the prospect’s concerns and communicate the value of a solar installation from your company.
Do solar sales reps make good money?
How much does a Solar Sales Representative make? – Solar sales representatives make $95,427 per year on average, or $45.88 per hour, in the United States. Solar sales representatives on the lower end of that spectrum, the bottom 10% to be exact, make roughly $69,000 a year, while the top 10% makes $130,000.
How hard is it to sell solar energy?
What barriers might stop someone from succeeding? – Certain physical abilities are a requirement for outside solar sales, as salespeople need to travel long distances and enter many types of homes that might not meet accessible design standards. Evening hours and weekend work can also be expected in some solar sales roles.
- But when it comes to education, solar sales can be more accessible than some other positions in the cleantech industry.
- Salespeople learn about the product they sell on the job, and a college degree typically isn’t required, although salespeople come from a variety of educational backgrounds.
- The first few days, we had in-house training and learned everything about the company and the benefits of solar, so education isn’t much of a barrier,” said Vorobyova.
The role is also flexible and potentially lucrative, Vorobyova said. “It can take up as much time as you put into it. It can be a little difficult sometimes on very busy days, working so many hours, but if that’s something you’re willing to do, then you can succeed.
If you want time off, they’ll approve it. And there’s no cap on how much you can get paid, or on your satisfaction.” Every solar company is different. Often, new salespeople can succeed and move up quickly based on strong performance. Vorobyova canvassed for three months before being promoted. However, compensation structures differ from company to company.
Some installers advertise high salaries but may hire a contractor on a commission-only basis, at least at first. This means entering the field can involve a period of risk. “I’d say the biggest barrier that stops people from joining sales is the intimidation,” said Ahlman.
- For me, I was one of the first girls in the department.
- That can seem a little intimidating.
- But it really isn’t once you do it.” *** Which jobs in cleantech and renewable energy would you like to know more about? Do you know someone with an interesting job in the field? Drop us a note below.
- This series is supported by, an initiative of Wood Mackenzie and GTM.
: What’s It Like to Be a Solar Salesperson at a Residential Installer?
How do I create solar leads for Facebook?
Steps To Create Lead Ad On Facebook – To create a lead ad on Facebook, you’ll need to create a new campaign and then select the “Lead Generation” objective. From there, you’ll be able to create your lead ad. The first step is to select your target audience.
Facebook allows you to target people based on interests, demographics, and behaviors. For solar lead generation, you’ll want to target people who are interested in solar energy, live in an area that gets a lot of sun, and have a high disposable income. Once you’ve selected your target audience, it’s time to create your ad.
The most important part of your ad is the headline. Your headline should be attention-grabbing and make it clear that you’re offering something valuable. For example, “Get a Free Solar Quote” or “Save Money on Your Electric Bill with Solar.” Your ad should also include an image or video that will grab attention.